TikTok TopView Ads • Terminology Word

High-impact placements that appear on app open for maximum exposure. They command attention but come at premium costs.

TikTok TopView Ads are a premium ad format available on the social media platform, TikTok. They provide an immersive, full-screen experience for viewers, and are shown as the first thing users see when they open the TikTok app. Offering the best positioning and highest engagement rates among ad types on this platform, TopView Ads are an efficient tool for marketers seeking higher reach and brand exposure. Launched as an upgrade of TikTok’s Brand Takeover ads, the TopView Ad format allows marketers to create longer content, up to 60 seconds in length, with auto-play and sound-on features. This provides advertisers with significant creative flexibility to present their brand message more effectively, ensuring maximum user engagement. Also, unlike other ad placements on TikTok, TopView Ads are exclusive to one advertiser per day, offering unparalleled brand safety and visibility. The TopView Ad has a 100% viewability rate as it occupies the entire mobile screen of the user. In addition to being unskippable, the ad automatically plays sound, further drawing the user’s attention. It enables brands to deliver their message in an impactful way and increase user recall. The ads can also include interactive elements such as links and call-to-action buttons that direct users to a brand’s website, thereby boosting website traffic and conversions.