The Growth Conductor Glossary
Key Terms & Definitions
a
- A/B Testing
- AB Test Variant
- ABM Marketing
- Active View CPM
- ACV (Average Contract Value)
- Ad Auction
- Ad Campaign
- Ad Copy
- Ad Delivery Method
- Ad Extensions
- Ad Group
- Ad Impression Share
- Ad Network
- Ad Position
- Ad Rank
- Ad Rotation
- Ad Scheduling (Dayparting)
- Ad Strength
- AdSense
- Advantage+ Campaigns
- Affinity Audience
- Agentic AI
- AI Agents
- AI Analytics
- AI Avatars
- AI Copy
- AI Copywriting
- AI Data Enrichment
- AI Governance
- AI Image Generation
- AI Moderation
- AI Orchestration
- AI Personalization
- AI Recommender System
- AI SEO
- AI Video Editing
- AI Video Generation
- AI Video Generators
- AI Voice Ads
- AI Voice Search
- AIO Content
- Algorithm
- Algorithm (Social)
- Alt Text
- Anchor Text
- Annual Contract Value (ACV)
- Anomaly Detection
- Answer Box
- Answer Engine Optimization (AEO)
- ARPA (Average Revenue Per Account)
- ARR Revenue
- Attribution Model
- Attribution Model
- Audience Targeting
- Auto-Tagging
- AutoGPT
- AutoML
- Autoresponder
- AutoTagging
b
c
- CAC (Customer Acquisition Cost)
- CAC (Customer Acquisition Cost)
- Call Ads
- Callout Extensions
- Campaign Budget Optimization (CBO)
- Campaign Monitor
- Canonical Tag
- Carousel Ad
- Cart Abandon Rate
- Cart Abandonment
- Chatbot Funnel
- ChatGPT
- Churn Management
- Churn Prediction
- Churn Rate
- Churn Rate (RevOps)
- Claude
- Click Depth
- Click Fraud
- Click Maps
- Click-Through Conversion
- ClicktoOpen Rate (CTOR)
- Cloaking
- CLV
- Cohort Analysis
- Cohort Retention
- Collab Posts
- Community Management
- Confidence Interval
- Consent Mode
- Content Amplification
- Content Atomization
- Content Brief
- Content Calendar
- Content Decay
- Content Marketing
- Content Velocity
- Contextual Targeting
- Control Group
- Conversational AI
- Conversational Commerce
- Conversational Search
- Conversion API (Meta CAPI)
- Conversion Path
- Conversion Rate (PPC)
- Core Web Vitals
- CPA (Cost Per Acquisition)
- CPC (Cost Per Click)
- CPE (Cost Per Engagement)
- CPI (Cost Per Impression)
- CPL (Cost Per Lead)
- CPM (Cost Per Mille)
- Crawl Budget
- Crawlability Score
- Crawling
- Cross-Device Tracking
- CrossDomain Tracking
- CTA (Call to Action)
- CTR (Click-Through Rate)
- CTR (Search)
- Custom Audience
- Customer Advocacy
- Customer Data Platform (CDP)
- Customer Journey Mapping
- Customer Lifetime Value (CLV)
- Customer Retention Cost
- Customer Success
- CWV
- CWV Metrics
d
- Dark Social
- Data Management Platform (DMP)
- Data Warehouse
- Day Parting
- Dayparting (Ad Scheduling)
- Deliverability
- Delivery Rate
- Demand Capture
- Demand Generation
- Demographic Targeting
- Disavow File
- Discovery Ads
- Discovery Ads
- Display Network
- Dofollow Link
- Domain Authority
- Double OptIn
- Drip Campaign
- DSA
- Duplicate Content
- Dynamic Creative
- Dynamic Search Ads
e
- E-E-A-T
- Editorial Guidelines
- Email Automation
- Email Click Rate
- Email Deliverability
- Email Engagement
- Email Opt-in Rate
- Email Personalization
- Email Segmentation
- Embeddings
- Embeddings Search
- Engagement Rate (Social)
- Enhanced CPC
- Entity-Based SEO
- Ephemeral Content
- ETL (Extract, Transform, Load)
- Event Parameters (GA4)
- Evergreen Content
- Exact Match
- Exit Intent
- Expansion Revenue
- Explorations (GA4)
f
g
h
i
- Identity Resolution
- Immersive Content
- Impression
- Impression
- Impression Share
- Impression Share
- In-Market Audience
- Inbound Marketing
- Inbox Placement Rate
- Incrementality Testing
- Indexing
- Indexing
- IndexNow
- IndexNow
- Influencer Marketing
- Influencer Marketing
- Instagram Threads
- Instagram Threads
- Instant Experience Ads
- Instant Experience Ads
- Interactive Infographics
- Interest Targeting
- Internal Linking
- Internal Linking
k
l
- LangChain
- Large Language Model (LLM)
- Lead Enrichment
- Lead Nurturing
- Lead Scoring
- Lead Scoring (Email)
- Lead Velocity Rate
- Lead-to-Customer Rate
- Lifecycle Email
- Lift
- Lightbox Ads
- LinkedIn Conversation Ads
- LinkedIn Conversation Ads
- LinkedIn Spotlight Ads
- LinkedIn Spotlight Ads
- List Hygiene
- Live Shopping
- Live Shopping
- LLaMA
- Location Extensions
- Location Extensions
- Lookalike Audiences
- Lookalike Audiences
- LTV
- LTV:CAC Ratio
m
- Macro Conversion
- Marketing Automation Platform (MAP)
- Marketing Mix Modeling (MMM)
- Marketo
- Maximize Conversion Value
- Maximize Conversion Value
- Maximize Conversions
- Maximize Conversions
- Messenger Ads
- Messenger Ads
- Meta Description
- Meta Description
- Micro Conversion
- Micro-Influencers
- MicroInfluencers
- Mistral
- MOFU (Middle of Funnel)
- Monthly Recurring Revenue
- MQL (Marketing Qualified Lead)
- MQL Lead
- MRR (Monthly Recurring Revenue)
- Multi-Touch Attribution
- Multichannel Attribution
- MultiTouch Attribution
- Multivariate Testing
n
o
p
- P-Max
- Page Experience Metrics
- Page Speed
- Page Speed
- Paid Social
- Paid Social
- Pardot
- Passage Indexing
- Passage Indexing
- People Also Ask (PAA)
- People Also Ask (PAA)
- People Also Ask Boxes
- Performance Max (PMax)
- Performance Max (PMax)
- Personalization Engines
- Personalization Testing
- Personalization Token
- Phrase Match
- Phrase Match
- Pillar Page
- Pipeline Acceleration
- Pipeline Coverage
- Pipeline Velocity
- Placement Exclusion
- Placement Exclusion
- PMax
- PMax
- Podcast SEO
- Post Boosting
- Post Scheduling
- Post Scheduling
- Predictable Revenue
- Predictive Analytics
- Predictive Analytics
- Predictive Audiences
- Predictive Audiences
- Preference Center
- Price Extensions
- Price Extensions
- Privacy Sandbox
- PrivacyFirst Martech
- Programmatic Content
- Programmatic SEO
- Programmatic SEO
- Prompt Engineering
r
- RAG (RetrievalAugmented Generation)
- RDA
- Readability
- RealTime Analytics
- Recommendation Systems
- Reels Ads
- Reels Ads
- Reengagement Campaign
- Regression Analysis
- Regression Analysis
- Remarketing
- Remarketing
- Repurposing
- Responsive Ads
- Responsive Display Ads
- Responsive Display Ads
- Responsive Search Ads
- Responsive Search Ads
- Responsive Search Ads
- Retargeting
- Retargeting Ads
- Retargeting Ads
- Retention Rate
- Retention Rate (RevOps)
- Revenue Attribution
- Revenue Operations (RevOps)
- Revenue Performance Management
- RFM Analysis
- RFM Analysis
- ROAS (Return on Ad Spend)
- ROAS (Return on Ad Spend)
- ROAS (Return on Ad Spend)
- Robots.txt
- Robots.txt
- RPA (Robotic Process Automation)
- RSA
s
- Sales Cycle Length
- Sales Enablement
- Sales Pipeline
- Sales Qualified Opportunity (SQO)
- SalesLoft
- Schema Markup
- Schema Markup
- Scroll Depth
- Scroll Map
- Search Generative Experience (SGE)
- Search Generative Experience (SGE)
- Search Network
- Search Term Report
- Segmentation
- Sentiment Analysis
- Sentiment Analysis
- SERP
- SERP
- SERP Features
- Server Tagging
- ServerSide Tagging
- Session Duration
- Session Duration
- Session Replay
- SGE Snapshots
- SGE Snapshots
- Shoppable Posts
- Shoppable Posts
- Single OptIn
- Sitelink Extensions
- Sitelink Extensions
- Sitemap
- Sitemap
- Skippable Ads
- Skippable In-Stream Ads
- Skippable In-Stream Ads
- Skippable InStream Ads
- Smarketing
- Smart Campaigns
- Smart Campaigns
- Social Commerce
- Social Commerce
- Social Listening
- Social Listening
- Social Proof
- Social Proof
- Spam Complaint Rate
- Spam Score
- Split Testing
- Sponsored Cards
- Sponsored Cards
- SQL (Sales Qualified Lead)
- SQL Lead
- Statistical Significance
- Structured Snippet Extensions
- Structured Snippet Extensions
- Suppression List
- Synthetic Data
- Synthetic Media
- Synthetic Personas
t
- Tag Manager (GTM)
- Target CPA
- Target CPA
- Target ROAS
- Target ROAS
- Test Significance
- Thin Content
- Thin Content
- Threads
- TikTok Branded Effects
- TikTok Branded Effects
- TikTok Pulse
- TikTok Pulse
- TikTok SEO
- TikTok SEO
- TikTok Shop Ads
- TikTok Shop Ads
- TikTok Spark Ads
- TikTok Spark Ads
- TikTok TopView Ads
- TikTok TopView Ads
- Time on Page
- Title Tag
- Title Tag
- TOFU (Top of Funnel)
- Topical Authority
- Topical Maps
- Topical Maps
- TopView
- Transactional Email
- Transformers
- Triggered Email
- TrueView Ads
- TrueView Ads
u
v
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